Little Fox are passionate about products, people and planet and our vision is simple

“To cleanse, soothe, heal and protect your skin without compromising quality or nature”

This vision is guided by our core values;

Innovation – We strive for continual improvement in all areas of our business from customer service through to product development

Passion – We are passionate about developing products that enable you to make small but meaningful choices which have positive impact

Ownership – We do what is right, not what is easy

Loyalty – We listen, we appreciate you, we advise, but we do not preach

Integrity – We are transparent and operate independent verification through our supply chain

Courage – We don’t follow trends or others

Excellence – We promote positive impact, tolerance and empowerment


Animal Friendly  – Little Fox are proud to call ourselves cruelty-free by using ingredients that do not contribute to the suffering of other living things

No product, or ingredient of any product, has ever been tested on animals – nor will there ever be any cause to do so.

Our whole range is and will always be 100% cruelty free

Packaging – We care about our planet and use minimal, plastic free, sustainably sourced materials

Our labels are printed on FSC certified paper using vegetable – based inks. We also use eco tape and eco glue. 

Giving back

We are proud to support charitable organisations that align with our values and ethics

Here is a list of some of the organisations that we support on an ongoing basis;

Bravehound are a Scottish charity who support former servicemen, women and their families with companion and assistance dogs.
As one of Little Fox is a veteran we were proud to partner with this amazing charity

Buses4Homeless is a low cost, holistic solution to homelessness. They refurbish decommissioned buses into spaces for Eating, Sleeping, Wellbeing and Learning in order to re-engage homeless people back into the community.

Little fox support Buses4Homeless by providing a portion of monthly stock.